We are a veteran owned / operated company based in the USA that provides quality fitness and recovery apparel for the every day quiet professional.
Life gets hard and complicated. The world gets louder and more distracting every day. Your daily therapy sessions at the gym shouldn't have to be any of those things.
We got tired of the loud, obnoxious, "pick me" attitude that seems to have taken over the fitness apparel world. People seem more concerned with the attention they get than the work they put in. The loudest person in the room is often the least proficient in their craft. IYKYK. At NOTF, our philosophy is that our work should speak louder than our ego (or our outfit).
So we decided to make apparel that reflects the operator mindset our company was born from: The quiet professional. Simple, grounded, subdued. Neutral tones with a small logo that only those in-the-know will understand or care about. Because we don't see your physique as the accessory to our brand. YOU and your hard work are the brand. Our logo is just the supporting element.
Our motto is simple; No matter how bad it gets.. you are Never Out of The Fight.
AJ
NOTF Apparel Co - Founder